Fredrik is an entrepreneur who has built companies since he went to school. Two of them have got acquired by large enterprises, latest by Telenor where he spent the last years as Vice President, Internet of Things. He has a passion for disruption and how technology through business can help solving sustainability on our planet. He strongly believes in end-user-centric innovation where an ecosystem of players combines expertise to create the best possible experience, and with a business-model attached where all involved share the value of the solved problem. His mindset is that openness brings speed and speed brings success. In 2017 he joined Grundfos to orchestrate the digital transformation this giant is going through, moving from experts in advanced pumps to supplier of water-as-a-service.
When not working, he spends time with his family and enjoys horseback riding, kitesurfing and snowboarding.

Pumps are our business. Every day, our energy efficient pumps provide comfort, deliver drinking water, remove wastewater, or help farmers water their crops all over the world. Just to mention some of our expertise. We set the standard within our work areas and keep raising the bar when it comes to energy efficiency and protecting the environment. Since 1945 we’ve honed our skills in order to produce the perfect pumps. Pumps which can move liquid to where it should be – using as little energy as possible, making a real difference for the people and the world we live in.